Speaker

Udaya Wickramasinghe

Co-Founder of ArtRoom Ceylon
Heritage Innovation and Fashion Brand Development

Heritage innovation in the context of fashion brands refers to the blend of traditional techniques and cultural heritage with contemporary design and modern technology. This approach not only preserves historical craftsmanship but also revitalizes it, making it relevant to today’s fashion industry. Fashion brands that embrace their heritage often draw on a rich tapestry of historical and cultural influences. This can include traditional textile techniques, patterns, motifs, and craftsmanship passed down through generations. ARTROOM practices local heritage textile crafts with innovative approaches and builds their brand identity through four main strategies

  • Date24th August
  • Time1.30pm
  • SectorFashion
  • LocationThe Taprobane

AllSessions

Day 2
August 24, 2024
1:30 pm

Heritage Innovation and Fashion Brand Development

24 August
Time:  1:30 pm - 2:00 pm
Location:  The Taprobane

Heritage innovation in the context of fashion brands refers to the blend of traditional techniques and cultural heritage with contemporary design and modern technology. This approach not only preserves historical craftsmanship but also revitalizes it, making it relevant to today's fashion industry. Fashion brands that embrace their heritage often draw on a rich tapestry of historical and cultural influences. This can include traditional textile techniques, patterns, motifs, and craftsmanship passed down through generations. ARTROOM practices local heritage textile crafts with innovative approaches and builds their brand identity through four main strategies