Udaya Wickramasinghe
Co-Founder of ArtRoom Ceylon
Heritage Innovation and Fashion Brand Development
Heritage innovation in the context of fashion brands refers to the blend of traditional techniques and cultural heritage with contemporary design and modern technology. This approach not only preserves historical craftsmanship but also revitalizes it, making it relevant to today’s fashion industry. Fashion brands that embrace their heritage often draw on a rich tapestry of historical and cultural influences. This can include traditional textile techniques, patterns, motifs, and craftsmanship passed down through generations. ARTROOM practices local heritage textile crafts with innovative approaches and builds their brand identity through four main strategies
Heritage Innovation and Fashion Brand Development
Heritage innovation in the context of fashion brands refers to the blend of traditional techniques and cultural heritage with contemporary design and modern technology. This approach not only preserves historical craftsmanship but also revitalizes it, making it relevant to today’s fashion industry. Fashion brands that embrace their heritage often draw on a rich tapestry of historical and cultural influences. This can include traditional textile techniques, patterns, motifs, and craftsmanship passed down through generations. ARTROOM practices local heritage textile crafts with innovative approaches and builds their brand identity through four main strategies
