Janath Gamage
Associate Creative Director of the regional team for WPP@UL at Ogilvy Singapore
Rooted Creativity Always Wins
We don’t have to have a big budgeted big campaign with big names for a big client to win big. It’s where a lot of brands from the west go wrong massively, and it’s where a lot of brands in the east haven’t tapped into well enough: Culture.
When we look at some of the most successful and most awarded creative pieces of work to come out from the world of advertising, the majority of them are intertwined intricately with culture -the deeper it’s rooted in culture, the more powerful the campaign is.
This is where the gold is and what Sri Lanka should tap into -as aggressively as possible.
Rooted Creativity Always Wins
We don’t have to have a big budgeted big campaign with big names for a big client to win big. It’s where a lot of brands from the west go wrong massively, and it’s where a lot of brands in the east haven’t tapped into well enough: Culture.
When we look at some of the most successful and most awarded creative pieces of work to come out from the world of advertising, the majority of them are intertwined intricately with culture -the deeper it’s rooted in culture, the more powerful the campaign is.
This is where the gold is and what Sri Lanka should tap into -as aggressively as possible.
